AROCK

AROCK was established in 2009 in Varberg by Sofie Axelsson and Janina Lindström, two creative women who since 2006 ran the brand astrid&agnes. The origin was at home in a villa with storage in the basement and an office in the bedroom, but the need for larger spaces grew and led to expansion.

Since 2019 operated AROCK by Sofie Axelsson - founder and designer. With its enormous drive, its vision and fantastic team exists AROCK today represented in more than 250 stores in Sweden and Norway - both online and in stores.

AROCK exudes Scandinavian design with a trendy expression and clean lines and maintains fantastic quality as the choice of material is durable - steel 316. The jewelery has a fantastic finish and is also available gold-plated with 14k gold or black/gunmetal plating.

In several series, there is also a wide range of models in genuine Italian leather. The brand is also at the forefront with its vegan leather alternative - made from apples and its fibres. Bracelets made of beads - genuine semi-precious stones are available in several colors.

AROCK offers affordable, high-quality jewelry designed with clean lines. These pieces of jewelery are often seen in the media, with influencers, in fashion and lifestyle magazines and today represent a strong brand aimed at a broad target group.

Our goal is to create trendy jewelry where everyone is given the opportunity to express their own unique style and sense of self-confidence. In addition, our range includes jewelery specially designed for men.