LINKS

"WE WANT TO CHALLENGE THE ESTABLISHMENT. WE BELIEVE FINE JEWELRY IS MORE THAN JUST SOMETHING YOU WEAR TO GLITTER. IT MUST ALSO HAVE MEANING."

Håkan Orrling and Fredrik Ivansson met in a barracks where they both sat waiting for their soccer-playing sons, fell in love with each other's ideas and values and later began to discuss what would become Links Jewels.

Håkan, a second-generation goldsmith with his own shop and workshop in Helsingborg, and Fredrik Ivansson, with a background as sales manager and entrepreneur, are both founders of the jewelery brand Links Jewels. Håkan as designer, Fredrik as CEO.

Our jewelry was once illegal weapons, and tragically, there is a depleted reservoir of millions of weapons circulating the streets around the world. When the weapons are seized, they are melted down and transformed into Humanium Metal.

The feeling of being able to make jewelry from this material gives us a commitment to fighting gun violence. We want to create and manufacture something exceptional and meaningful. The jewelery should stand out and make the wearer feel very special! We want to create beauty that stands the test of time, and I want the jewelry to be more than just a beautiful ornament.

Those who wear our jewelry also make a choice for a better, more beautiful and more humane world.