LINKS

WE WANT TO CHALLENGE THE ESTABLISHMENT. WE BELIEVE THAT FINE JEWELRY IS MORE THAN SOMETHING YOU CARRY TO FLASH. IT MUST ALSO HAVE MEANING.

Håkan Orrling and Fredrik Ivansson met in a barracks, where they both sat and waited for their football-playing sons, fell in love with each others ideas and values and later began to discuss what would become Links Jewels. Håkan, second generation goldsmith with his own shop and workshop in Helsingborg, and Fredrik Ivansson, with a past as Sales Manager and entrepreneur are both founders of the jewelry brand Links Jewels. Håkan as designer, Fredrik as CEO. Our Jewelry was once illegal weapons, and tragically there is an exhausted reservoir to take off, with millions of weapons circulating on the streets around the world. When the weapons are seized, they are melted down and transformed into Humanium Metal. The feeling of being able to make jewelry of this material gives us dedication in standing against gun-violence. We want to create and manufacture something exceptional and meaningful. The jewelry should stand out and make the wearer feel very special! We want to create beauty that stands the test of time, and I want the jewelry to be more than just a beautiful ornament. Those who wear our jewelry also make a decision for a better, more beautiful and more human world.
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