AROCK

AROCK was established in 2009 in Varberg, Sweden by Sofie Axelsson and Janina Lindström, two creative women who had been running the astrid&agnes brand since 2006. The origin was in a home with a warehouse in the basement and an office in the bedroom, but the need for more space grew and led to expansion.

Since 2019, AROCK has been led by Sofie Axelsson - founder and designer. With her tremendous drive, vision, and a fantastic team, AROCK is now present in over 250 stores in Sweden and Norway - both online and in physical stores.

AROCK radiates Scandinavian design with a trendy expression and clean lines, offering fantastic quality with a sustainable material choice - stainless steel 316. The jewelry has a fantastic finish and is also gold-plated with 14k gold or black/gunMetal coating.

In several series, there is also a wide range of models in genuine Italian leather. The brand is also at the forefront with its vegan leather alternative, made from apples and their fibers. Bead bracelets - genuine semi-precious stones in many colors.

AROCK offers affordable high-quality jewelry designed with clean lines. These jewelry pieces are often seen in the media, among influencers, in fashion and lifestyle magazines, and represent today a strong brand catering to a broad audience.

Our goal is to create trendy jewelry where everyone can express their unique style and self-confidence. Additionally, our range includes jewelry specially designed for men.